We know that social media is important for business. That one is a given. But knowing how to use social media effectively can be a bit tricky. How do I know what type of content to post? How can I increase engagement? What days get the most interaction? Unfortunately, the answers are not that simple. The reality is answers vary from business to business, social media channel to social media channel.
We are starting a new series here on the blog called Tip Tuesday to help answer some of those questions and any other related topics for business. If you have a question you’d like to see answered, Facebook us and we’ll cover it here on the blog!
Today we’re talking about determining the best times to post on Facebook for the most engagement. It only makes sense to post when the most people are interacting with Facebook. Facebook comes with its own analytics that are very helpful in identifying trends in your posts.You can find these under insights at the top of your Facebook page. Look at posts with the highest reach, likes, and comments. What day did they occur? What time? Identifying when your particular audience engages is key in increasing your effectiveness. For us, we see the most engagement on Tuesdays and Fridays.
You can schedule your post on Facebook to post more during the day. We recommend 4-5 post a day.
When have you noticed the most engagement on your Facebook page? Do you use any helpful apps?
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