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Tuesday, July 25, 2017
Improve Your Facebook Reach and Engagement Organically
With 1.94 billion monthly users on Facebook, marketers want to make the
most of their Pages and promote their businesses effectively. We're all
competing for users' attention and although your Page's overall organic
reach has probably declined, there are ways to make the most of your
unpaid posts with some simple tips:
- Like, Comment and Share often
- Include @tag of other relevant Pages in your posts to extend your reach (business partners, customers, etc.)
- @Tag individuals in the Comments
- Post more often & mix up post types: images, memes, text only, questions, article links
- Post outside of business hours (evenings, Saturday and Sunday)
- Post when the majority of your fans are online (refer to FB Insights)
- Use a Call to Action in posts ("Tell us in the Comments", "Click Like if you...", "Please share")
- Plan and arrange all of your upcoming posts using Facebook Scheduler.
- Update the FB Cover Photo to reflect current campaign and upcoming
- Create events on FB and invite all followers
- One to two months ahead of engagement, post who, what, when, and why info and links to web pages with details and registrations info
- Build community: Ask Fans to share their photos on your Page
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